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GABALs großer Methodenkoffer : Grundlagen der Kommunikation
Simon, Walter, (2007)
Openness in metaphorical and straightforward advertisements : appreciation effects
Lagerwerf, Luuk, (2008)
Are marketing's metaphors good for it?
Brown, Stephen, (2008)
The Emergent Organization: Primary and Complex Metaphors in Theorizing about Organizations
Cornelissen, Joep P., (2008)
Teleological reasoning and knowledge generation in marketing theory : observations and recommendations
Cornelissen, Joep P., (2001)
The metaphorical construction of organizational identity
Cornelissen, Joep P., (2007)