The Emerging High‐Tech Consumer – A Market Profile and Marketing Strategy Implications
| Year of publication: |
2000
|
|---|---|
| Authors: | Jamthe, Sudha |
| Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 17.2000, 2, p. 172-185
|
| Publisher: |
Emerald Group Publishing Limited |
| Subject: | Business‐to‐business marketing | Consumer behaviour | New technology | Marketing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | review |
| Language: | English |
| Other identifiers: | 10.1108/jcm.2000.17.2.172.3 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10014849558