The emerging paradigm of CRM practices in e-commerce companies : a study in the Tiruchirappalli District of Tamil Nadu
M.A. Parveen Banu and A. Nilofer
| Year of publication: |
2023
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|---|---|
| Authors: | Banu, Parveen ; Nilofer, A. |
| Published in: |
South Asian journal of management : SAJM. - Hyderabad : AMDISA, ISSN 0971-5428, ZDB-ID 2446149-0. - Vol. 30.2023, 4, p. 102-122
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| Subject: | CRM practices | Customer satisfaction | Customer retention | E-Commerce companies | Customer feedback | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Kundenzufriedenheit | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014507988