The emotional attachment built through the attitudes and managerial approach to place marketing and branding : "the golden city of Kremnica, Slovakia"
Marica Mazurek
| Year of publication: |
2015
|
|---|---|
| Authors: | Mazurek, Marica |
| Published in: |
Marketing places and spaces. - Bingley, UK : Emerald, ISBN 1-78441-940-0. - 2015, p. 93-105
|
| Subject: | Markenführung | Brand management | Slowakei | Slovakia | Standortmarketing | Place marketing | Emotion | Stadtmarketing | City marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011441059