The emotional review-reward effect : how do reviews increase impulsivity?
Scott Motyka, Dhruv Grewal, Elizabeth Aguirre, Dominik Mahr, Ko de Ruyter, Martin Wetzels
| Year of publication: |
November 2018
|
|---|---|
| Authors: | Motyka, Scott ; Grewal, Dhruv ; Aguirre, Elizabeth ; Mahr, Dominik ; Ruyter, Ko de ; Wetzels, Martin |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 46.2018, 6, p. 1032-1051
|
| Subject: | Reverse alliesthesia | Impulsivity | Reward | Online reviews | Emotion | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-018-0585-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011951622