The empirical test of the Aesthetic Matrix of Art Economics: the Magic Flute by W.A.Mozart

In order to confront the problems of art marketing, the economist must trod on aesthetic terrain, and become concerned with all of the epistemological, aesthetic, critical and pedagogical aspects connected with the consumption of art. He can do it professionally, without invading others' fields, so that art itself - which he encountered in the guise of a simple consumer - reveals its nature and the method with which every simple user might make it his or her own. The interpretation of Mozart's The Magic Flute presented here shows how the art economics method works and the results it leads to. It also shows that it does not require special skills of any kind. This working paper forms part of the forthcoming publication: A.SPRANZI, Economics of the Arts. A new Approach to Art Economics, Unicopli/Cuesp, Milano (cuesp@galactica.it)