The engagement of customers beyond their expected roles
| Year of publication: |
2011
|
|---|---|
| Authors: | Pervan, Simon J. ; Bove, Liliana L. |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 12797947. - Vol. 19.2011, 7 (1.12.), p. 551-555
|