The entrepreneurship process in base of the pyramid markets : the case of multinational enterprise/nongovernment organization alliances
Year of publication: |
2010
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Authors: | Webb, Justin W. ; Kistruck, Geoffrey M. ; Ireland, R. Duane ; Ketchen, David J. |
Published in: |
Entrepreneurship, theory and practice : ET & P. - Thousand Oaks, CA : SAGE Publishing, ISSN 1042-2587, ZDB-ID 645949-3. - Vol. 34.2010, 3, p. 555-581
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Subject: | Gründungsausbildung | Entrepreneurship education | Multinationales Unternehmen | Transnational corporation | Nichtregierungsorganisation | Non-governmental organization | Strategische Allianz | Strategic alliance | Schwellenländer | Emerging economies |
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