The environment : once a problem for the rich, now part of the marketing strategy? : a case study on China's environmental communication
Valeria Zanier
| Year of publication: |
2008
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| Authors: | Zanier, Valeria |
| Published in: |
International journal of Chinese culture and management : IJCCM. - Olney, Bucks : Inderscience Publ., ISSN 1752-1270, ZDB-ID 24227626. - Vol. 1.2007/08, 2, p. 232-243
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009888651