The environmental belief-behaviour gab : exploring barriers to green consumerism
Year of publication: |
2013
|
---|---|
Authors: | Gabler, Colin ; Butler, Timothy D. ; Adams, Frank G. |
Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 12.2013, 2/3, p. 159-176
|
Subject: | Green marketing | Theory of planned behaviour | Values-beliefs-norms model | Perceived green impact | Qualitative interviews | Öko-Marketing | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Öko-Produkt | Sustainable product | Verbrauchereinstellung | Consumer attitudes | Befragung | Interview | Umweltmanagement | Environmental management |
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