The essentials of a successful export strategy for Vietnamese small and medium enterprises
Siva K. K. Muthaly and A. Gunasekaran
| Year of publication: |
1996
|
|---|---|
| Authors: | Muthaly, Siva K. K. |
| Other Persons: | Gunasekaran, Angappa (contributor) |
| Published in: |
Entrepreneurship, innovation, and change. - New York, NY [u.a.] : Plenum Press, ISSN 1059-0137, ZDB-ID 1130382-7. - Vol. 5.1996, 4, p. 295-306
|
| Subject: | Internationales Marketing | International marketing | KMU | SME | Vietnam | Viet Nam |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001217509