The Estimation of Pre- and Postpromotion Dips with Store-Level Scanner Data
| Year of publication: |
2000
|
|---|---|
| Authors: | Heerde, Harald J.van ; Leeflang, Peter S.H. ; Wittink, Dick R. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 37.2000, 3, p. 383
|