The ethical attribute stigma : understanding when ethical attributes improve consumer responses to product evaluations
Year of publication: |
2014
|
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Authors: | Bodur, H. Onur ; Gao, Ting ; Grohmann, Bianca |
Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 122.2014, 1, p. 167-177
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Subject: | Consumer welfare | Sustainability | Ethical products | Corporate social responsibility (CSR) | Ethical attribute | Contagion effect | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Unternehmensethik | Business ethics | Ethik | Ethics | Wirtschaftsethik | Economic ethics |
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