The ethical consequences of brand management : a system-theoretical approach
Kai-Uwe Hellmann
| Year of publication: |
2010
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|---|---|
| Authors: | Hellmann, Kai-Uwe |
| Published in: |
Elements of a philosophy of management and organization. - Berlin : Springer, ISBN 978-3-642-11139-6. - 2010, p. 165-180
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| Subject: | Markenartikel | Brand | Gemeinschaft | Community | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Unternehmensethik | Business ethics |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003953434