The European KAM Survey : status and trends in key account management from an European perspective
Dirk Zupancic; Wolfgang Bußmann
| Year of publication: |
2004 ; 1. Aufl.
|
|---|---|
| Authors: | Zupancic, Dirk ; Bussmann, Wolfgang F. |
| Other Persons: | Bussmann, Wolfgang F. (contributor) |
| Publisher: |
St. Gallen : THEXIS |
| Subject: | Key-Account-Management | Key account management | Unternehmen | Enterprise | EU-Staaten | EU countries | Meinung | Opinion |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | XII, 60 S graph. Darst 30 cm |
|---|---|
| Series: | Thexis / Fachbericht für Marketing. - St. Gallen : Verl. Thexis, ZDB-ID 1385407-0. - Vol. 2004/2 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 58 - 60 Pb. : EUR 63.00, CHF 98.00 |
| ISBN: | 3-908545-90-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002083946