The European Union's smart specialisation launch and brand slogan management
Rauno Rusko
| Year of publication: |
2018
|
|---|---|
| Authors: | Rusko, Rauno |
| Published in: |
International journal of public policy. - Olney : Inderscience, ISSN 1740-0600, ZDB-ID 2277404-X. - Vol. 14.2018, 5/6, p. 320-342
|
| Subject: | smart specialisation | European Union | brand slogan management | public sector | EU-Staaten | EU countries | Markenführung | Brand management | Markenartikel | Brand | Innovation | Technologiepolitik | Technology policy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011998979