THE EVALUATION OF INTELLECTUAL PROPERTY USING QUANTITATIVE METHODS

Currently the importance of intellectual property continues to rise. The marketwhere the intellectual property assets are traded supports significant changes, which increasethe importance of how assessment methods are applied to it. In present economy, the share ofintellectual property assets in the total value of a company has greatly increased, whichbrings greater importance to a correct evaluation. This article aims to analyze thequantitative methods and the situations in which these methods must be used according to theassessment principles, context and purposes as well as the requirements that must be takeninto account in preparing the assessment report. The article contains a case study thatanalyses the world‘s top 10 brands based on a ranking compiled by Interbrand. There arebeing analyzed the trends on the leading brands market, the value evolution, their origin andstructure.