The evolution of big data in marketing : trust, security and data ownership
Julie McColl and Elaine L. Ritch
| Year of publication: |
2021
|
|---|---|
| Authors: | McColl, Julie ; Ritch, Elaine L. |
| Published in: |
New perspectives on critical marketing and consumer society. - Emerald, UK : Emerald Publishing, ISBN 978-1-83909-557-3. - 2021, p. 53-62
|
| Subject: | Big data | resource-based view | dynamic capabilities | ethics | data security | consumer perspectives | Big Data | Ressourcenorientierter Ansatz | Resource-based view | Datensicherheit | Data security | Dynamische Kompetenzen | Dynamic capabilities | Datenschutz | Data protection | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012497248