The evolution of data analytics through the lens of business cases

Purpose The present study provides a comprehensive review of the evolution of data analytics using real-world cases. The purpose is to provide a distinct overview of where the phenomenon was derived from, where it currently stands and where it is heading. Design/methodology/approach Three case studies were selected to represent three different eras of data analytics: Yesterday (1950s–1990s), Today (2000s–2020s) and Tomorrow (2030s–2050s). Findings Rapid changes in information technologies more likely moving us towards a more cyber-physical society, where an increasing number of devices, people and corporations are connected. We can expect the development of a more connected cyber society, open for data exchange than ever before. Social implications The analysis of technological trends through the lens of representative real-world cases helps to clarify where data analytics was derived from, where it currently stands and where it is heading towards. The presented case studies accentuate that data analytics is constantly evolving with no signs of stagnation. Originality/value As the field of data analytics is constantly evolving, the study of its evolution based on particular studies aims to better understand the paradigm shift in data analytics and the resulting technological advances in the IT business through the representative real-life cases.