The evolution of IMC: IMC in a customer-driven marketplace
| Year of publication: |
2009
|
|---|---|
| Authors: | Schultz, Don ; Patti, Charles |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 13178519. - Vol. 15.2009, 2, p. 75-84
|