The evolution of marketing channel research domains and methodologies : an integrative review and future directions
Manfred Krafft, Oliver Goetz, Murali Mantrala, Francesca Sotgiu, Sebastian Tillmanns
| Year of publication: |
2015
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|---|---|
| Authors: | Krafft, Manfred ; Goetz, Oliver ; Mantrala, Murali K. ; Sotgiu, Francesca ; Tillmanns, Sebastian |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 91.2015, 4, p. 569-585
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| Subject: | Marketing channels | Literature review | Research trends | Methodologies (conceptual, empirical, microeconomic model-based research) | Future research | Vertriebsweg | Distribution channel | Bibliometrie | Bibliometrics | Marktforschung | Market research | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2015.05.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011422437