The evolution of social marketing and social entrepreneurship education in business and management schools : conceptions, misconceptions and trends
George S. Spais, Hooshang M. Beheshti
| Year of publication: |
2016
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|---|---|
| Authors: | Spais, George S. ; Beheshti, Hooshang M. |
| Published in: |
European journal of international management : EJIM. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-6757, ZDB-ID 2416808-7. - Vol. 10.2016, 4, p. 422-454
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| Subject: | social entrepreneurship education | social marketing education | business and management schools | course description | quantitative content analysis | Sozialwirtschaft | Social economy | Betriebswirtschaftsstudium | Graduate business education | Wirtschaftshochschule | Economics department | Social Marketing | Social marketing | Gründungsausbildung | Entrepreneurship education | Führungskräfteentwicklung | Leadership development | Lehrplan | Curriculum |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011675414