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The evolution of team processes in commercializing high-tech products
Vincent, Leslie H., (2010)
Navigating the Issues of Multidisciplinary Student Teams Serving University Spin-Offs
O'Connor, Seán M., (2012)
Navigating the issues of multidisciplinary student teams serving university spin-offs
O’Connor, Sean M., (2010)
Marketing strategy considerations in the commercialization of new technologies : an overview and frameworkd for strategy development
Vincent, Leslie H., (2008)
Promoting customer engagement in service settings through identification
Black, Hulda G., (2021)
When not to accentuate the positive: Re-examining valence effects in attribute framing
Freling, Traci H., (2014)