The evolution of trade show systems : lessons from Europe
Francesca Golfetto and Diego Rinallo
| Year of publication: |
2015
|
|---|---|
| Authors: | Golfetto, Francesca ; Rinallo, Diego |
| Published in: |
Temporary knowledge ecologies : the rise of trade fairs in the Asia-Pacific region. - Cheltenham, UK [u.a.] : Edward Elgar, ISBN 978-1-78254-808-9. - 2015, p. 42-66
|
| Subject: | Messe | Trade fair | Messemarketing | Trade fair marketing | Messebeteiligung | Trade fair participation | Räumliche Wirkung | Spatial effect | Europa | Europe |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010532528