The evolving consumer IoT : a novel framework for marketing strategy based on assemblage theory
Donna L. Hoffman, Thomas P. Novak
| Year of publication: |
2025
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|---|---|
| Authors: | Hoffman, Donna L. ; Novak, Thomas P. |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Wiley-Blackwell, ISSN 1540-5885, ZDB-ID 2012544-6. - Vol. 42.2025, 5, p. 803-821
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| Subject: | assemblage theory | consumer innovation | flow theory | internet of things | smart home | Internet der Dinge | Internet of things | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Innovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/jpim.12767 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015464237