The evolving gift-giving practices of bicultural consumers
May Aung, Xiying Zhang and Lefa Teng
| Year of publication: |
2017
|
|---|---|
| Authors: | Aung, May ; Zhang, Xiying ; Teng, Lefa |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 34.2017, 1, p. 43-52
|
| Subject: | Acculturation | Chinese cultural values | Bicultural consumers | Chinese immigrants | Concept of the gift-giving process | In-depth interviews | Konsumentenverhalten | Consumer behaviour | China | Kulturelle Identität | Cultural identity | Chinesen | Chinese (People) | Soziale Integration | Social integration | Nationalkultur | National culture | Soziale Werte | Social values | Migranten | Migrants | Ethnische Gruppe | Ethnic group | Befragung | Interview |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-07-2014-1069 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011616240