The executive's guide to enterprise social media strategy : how social networks are radically transforming your business
by Mike Barlow and David B. Thomas
| Year of publication: |
2011
|
|---|---|
| Authors: | Barlow, Mike ; Thomas, David B. |
| Publisher: |
Hoboken, N.J. : Wiley Chichester |
| Subject: | Internet marketing. | Internet advertising. | Social media--Economic aspects. | Strategic planning. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 224 S. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-470-88602-1 ; 0-470-88602-1 |
| Classification: | Betriebliche Information und Kommunikation ; Marketing ; Neue elektronische Medien |
| Source: |
Persistent link: https://www.econbiz.de/10009005955