The experience of risk in families : conceptualisations and implications for transformative consumer research
Alternative title: | Introduction to the special issue on transformative consumer research : taking the TCR movement global |
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Year of publication: |
2014
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Authors: | Pettigrew, Simone ; Anderson, Laurel ; Boland, Wendy Attaya ; La Ville, Valérie-Inès de ; Fifita, Ilaisaane M. E. |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 30.2014, 17/18, p. 1772-1799
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Subject: | family | risk | resilience | liminality | transformative consumer research | Konsumentenverhalten | Consumer behaviour | Familie | Family | Familienunternehmen | Family business | Risiko | Risk |
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