The explanatory foundations of relationship marketing theory
| Year of publication: |
2006
|
|---|---|
| Authors: | Hunt, Shelby D. ; Arnett, Dennis B. ; Madhavaram, Sreedhar |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 21.2006, 2, p. 72-87
|