THE EXPLORATION, THE LOYALTY AND THE REGAINING OF THE CLIENT - FOUNDATIONS OF THE PERCEPTION AND REACTION MARKETING

The globalization of the digital technology and of the Internet is the main factors which in the last decades have created a free and commercial market economy. This market has given birth to a new type of client whose needs, desires and approaches are completely different. These clients have become more pretentious with regard to the way in which the companies interact with them and haw they are treated. The current marketing must recognize and communicate with this new type of client in order to achieve success in this client economy dominated age. This paper will present the importance of the three factors (exploration, loyalty and regaining the client) in order to give the possibility to the organization to better react to the constant changes on the market. Based on the interaction with the client and the chosen contact method, the perception and the reaction marketing is the only way for the company.