The exponomial choice model : a new alternative for assortment and price optimization
Aydın Alptekinoğlu (Smeal College of Business, Pennsylvania State University, University Park, Pennsylvania), John H. Semple (Cox School of Business, Southern Methodist University, Dallas, Texas)
| Year of publication: |
January-February 2016
|
|---|---|
| Authors: | Alptekinoğlu, Aydın ; Semple, John H. |
| Published in: |
Operations research. - Catonsville, MD : INFORMS, ISSN 0030-364X, ZDB-ID 123389-0. - Vol. 64.2016, 1, p. 79-93
|
| Subject: | discrete choice theory | willingness to pay | assortment planning | pricing | revenue management | multinomial logit | nested logit | Zahlungsbereitschaftsanalyse | Willingness to pay | Logit-Modell | Logit model | Diskrete Entscheidung | Discrete choice | Revenue-Management | Revenue management | Theorie | Theory | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Sortiment | Retail assortment | Entscheidung | Decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/opre.2015.1459 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011447731