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Interkulturelles Marketing : Wirkungszusammenhänge zwischen Kultur, Konsumverhalten und Marketing
Mennicken, Claudia, (2000)
Marketing and competition in the information age : proceedings of the 28th EMAC conference, May 11 - 14, 1999, Humboldt University Berlin
Hildebrandt, Lutz, (1999)
Strategische Netzwerke in der internationalen Marketing-Logistik
Neuhäuser, Klaus Hermann, (2001)
Marketing strategy determinants of export performance: a meta-analysis
Leonidou, Leonidas C., (2002)
Firm-Level Export Performance Assessment: Review, Evaluation, and Development
Katsikeas, Constantine S., (2000)