The Extended Case Method in Consumer Research
| Year of publication: |
2006
|
|---|---|
| Authors: | Kates, Steven M. |
| Published in: |
Handbook of qualitative research methods in marketing. - Cheltenham : Edward Elgar, ISBN 978-1-84720-412-7. - 2006
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Wissenschaftliche Methode | Scientific method | Theorie | Theory | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.4337/9781847204127.00021 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015512152