The extended transportation-imagery model : a meta-analysis of the antecedents and consequences of consumers' narrative transportation
Tom van Laer; Ko de Ruyter; Luca M. Visconti; Martin Wetzels
| Year of publication: |
2014
|
|---|---|
| Authors: | Laer, Tom van ; Ruyter, Ko de ; Visconti, Luca M. ; Wetzels, Martin |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 40.2013/14, 5, p. 797-817
|
| Subject: | Narrative Methode | Narrative method | Konsumentenverhalten | Consumer behaviour | Meta-Analyse | Meta-analysis |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010253804