The extension of animosity model of foreign product purchase : does country of origin matter?
Year of publication: |
2022
|
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Authors: | Hung Trong Hoang ; Khanh Ngoc Bich Ho ; Tran, Trang P. ; Truc Quang Le |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 64.2022, p. 1-12
|
Subject: | Animosity | Consumer ethnocentrism | COO | Cosmopolitanism | Product judgment | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Ursprungsregeln | Rules of origin | Markenartikel | Brand |
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