The eyes have it : how a car's face influences consumer categorization and evaluation of product line extensions
Susan M. Keaveney; Andreas Herrmann; Rene Befurt; Jan R. Landwehr
| Year of publication: |
2012
|
|---|---|
| Authors: | Keaveney, Susan M. ; Herrmann, Andreas ; Befurt, Rene ; Landwehr, Jan Rüdiger |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 29.2012, 1, p. 36-51
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Produktgestaltung | Product design | Markentransfer | Brand extension | Kfz-Industrie | Automotive industry |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009501836