The facet design approach to the construction of multivariate marketing models

Introduces the concept of facet meta theory for the development of marketing theories proposes that this technique is effective in that it leads to systematic formulation of hypotheses, the definition an design of multivariate marketing studies and the analysis of data. Applies the facet approach to the marketing problem, where it is a relatively new concept, and suggests that it is a valuable model to use.

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Year of publication:	1974
Authors:	Hornik, Jacob
Published in:	European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 8.1974, 2, p. 146-157
Publisher:	MCB UP Ltd
Subject:	Models \| Marketing theory \| Marketing concept

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Type of publication:	Article
Type of publication (narrower categories):	conceptual-paper
Language:	English
Other identifiers:	10.1108/EUM0000000005083 [DOI]
Source:	Other ZBW resources

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