The factor structure of core university brand equity
Hisham Hamid Hawass
| Year of publication: |
2016
|
|---|---|
| Authors: | Hawass, Hisham Hamid |
| Published in: |
Middle East journal of management : MEJM. - Genéve [u.a.] : Inderscience Enterprises, ISSN 2050-3636, ZDB-ID 2734434-4. - Vol. 3.2016, 3, p. 207-217
|
| Subject: | core university brand equity dimensions | confirmatory factor analysis | CFA | higher education in Egypt | Ägypten | Egypt | Hochschule | Higher education institution | Markenführung | Brand management | Markenimage | Brand image | Faktorenanalyse | Factor analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011636874