The factor structure of multidimensional response to marketing stimuli : a comparison of two approaches
V. Srinivasan, P. Vanden Abeele and I. Butaye
| Year of publication: |
2007
|
|---|---|
| Authors: | Srinivasan, V. ; Vanden Abeele, Pierre ; Butaye, I. |
| Published in: |
Fundamentals of marketing research ; Vol. 5. - Los Angeles, Calif. [u.a.] : SAGE Publ.. - 2007, p. 136-150
|
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003541149