The factors of making the first successful customer reference to leverage the business of start-up software company - multiple case study in Thai software industry
| Year of publication: |
2004
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|---|---|
| Authors: | Ruokolainen, Jari ; Igel, Barbara |
| Published in: |
Technovation : the international journal of technological innovation, entrepreneurship and technology management. - Amsterdam : Elsevier Scientific Publishing Co., ISSN 0166-4972, ZDB-ID 83860. - Vol. 24.2004, 9, p. 673-682
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