The factors that influence the acceptance and adoption of mobile marketing by university students
Rui Manuel Nunes Cruz, Albérico Travassos Rosário, Gabriela Rio
| Year of publication: |
2021
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|---|---|
| Authors: | Cruz, Rui Manuel Nunes ; Rosário, Albérico Travassos ; Rio, Gabriela |
| Published in: |
International journal of business and systems research : IJBSR. - Genève : Inderscience Enterprises, ISSN 1751-2018, ZDB-ID 2435974-9. - Vol. 15.2021, 4, p. 527-543
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| Subject: | advertising | mobile marketing | technology | behavioural intention | perceived risk | utility | Innovationsakzeptanz | Innovation adoption | Mobile Marketing | Mobile marketing | Studierende | Students | Mobilkommunikation | Mobile communications | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Mobiltelefon | Mobile phone |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBSR.2021.115974 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012596138