The family business brand : cross-fertilization between fields
Gloria Aparicio, Amaia Maseda, Txomin Iturralde and Pilar Zorrilla
| Year of publication: |
2023
|
|---|---|
| Authors: | Aparicio, Gloria ; Maseda, Amaia ; Iturralde, Txomin ; Zorrilla, Pilar |
| Published in: |
Management decision. - Bingley : Emerald, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 61.2023, 6, p. 1585-1611
|
| Subject: | Reputation | Family business | Bibliometrics | Bibliographic coupling | Brand identity | Corporate branding | Familienunternehmen | Markenführung | Brand management | Firmenimage | Corporate reputation | Markenarchitektur | Brand architecture | Bibliometrie |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MD-04-2022-0445 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014309618