The fast path to corporate growth : leveraging knowledge and technologies to new market applications

Marc H. Meyer

IBM rises from the ashes -- A framework for action -- Segmenting markets for growth -- Understanding user needs -- Creating design concepts, prototyping, and validating design choices -- How Honda innovates -- Product line and platform development -- Honda's Element comes to life -- Business model innovation -- New brand and product line development at Mars -- Making the business case -- Executive decision making -- Leading teams to growth

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Year of publication:	2007
Authors:	Meyer, Marc H.
Publisher:	Oxford : Oxford University Press
Subject:	Unternehmenswachstum \| Firm growth \| Innovationsmanagement \| Innovation management \| Marktforschung \| Market research
Description of contents:	Includes bibliographical references and index

Extent:	viii, 326 p. S. 25 cm
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index Contents; Introduction: The Fast Path to Corporate Growth; 1 IBM Rises from the Ashes; 2 A Framework for Action; 3 Segmenting Markets for Growth; 4 Understanding User Needs; 5 Creating Design Concepts, Prototyping, and Validating Design Choices; 6 How Honda Innovates; 7 Product Line and Platform Development; 8 Honda's Element Comes to Life; 9 Business Model Innovation; 10 New Brand and Product Line Development at Mars; 11 Making the Business Case; 12 Executive Decision Making; 13 Leading Teams to Growth; Appendix: Underlying Technology Principles in IBM's Renewal; Index Electronic reproduction Available via World Wide Web
ISBN:	978-0-19-518086-2 ; 978-0-19-518086-2
Source:	ECONIS - Online Catalogue of the ZBW

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