The fast path to corporate growth : leveraging knowledge and technologies to new market applications
Marc H. Meyer
| Year of publication: |
c 2007
|
|---|---|
| Authors: | Meyer, Marc H. |
| Publisher: |
Oxford [u.a.] : Oxford Univ. Press |
| Subject: | Unternehmenswachstum | Firm growth | Innovationsmanagement | Innovation management | Marktforschung | Market research | Produktinnovation | Marktsegmentierung |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | VIII, 326 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index FASTPATH to growth: leveraging technologies to new market applications -- IBM rises from the ashes -- A framework for action -- Segmenting markets for growth -- Understanding user needs -- Creating design concepts, prototyping, and validating design choices -- How Honda innovates -- Product line and platform development -- Honda's element comes to life -- Business model innovation -- New brand and product line development at masterfoods -- Making the business case -- Executive decision making -- Leading teams to growth 0704 |
| ISBN: | 978-0-19-518086-2 ; 0-19-518086-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003344582