//-->
Analitical marketing
Simon, Leonard S., (1970)
Advertising and economic behaviour
Cowling, Keith, (1975)
Consumer behavior, retailer power and market performance in consumer goods industries
Porter, Michael E., (1974)
Pricing a network good to deter entry
Fudenberg, Drew, (2000)
Customer poaching and brand switching
Fudenberg, Drew, (1999)
Pricing under the threat of entry by a sole supplier of a network good