The features and effectiveness of Chinese language online recommendations
Raine Ng, Gerard P. Prendergast, and Ludwig M.K. Chang
| Year of publication: |
2021
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|---|---|
| Authors: | Ng, Raine ; Prendergast, Gerard P. ; Chang, Ludwig M. K. |
| Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 33.2021, 4, p. 371-385
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| Subject: | Chinese | eWOM | online comments | OpenRice | restaurant reviews | word-of-mouth | Virales Marketing | Viral marketing | China | Gastronomie | Restaurant industry | Online-Handel | Online retailing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Personalisierung | Personalization | Online-Marketing | Internet marketing | Sprache | Language |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08961530.2020.1857892 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012607773