The featuring phenomenon in music : how combining artists of different genres increases a song’s popularity
Andrea Ordanini, Joseph C. Nunes, Anastasia Nanni
| Year of publication: |
December 2018
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|---|---|
| Authors: | Ordanin, Andrea ; Nunes, Joseph C. ; Nanni, Anastasia |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 29.2018, 4, p. 485-499
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| Subject: | Music | Genre | Category boundaries | Hot 100 | Featuring | Artist | Co-branding | Künstler | Artists | Musik | Musikwirtschaft | Music industry | Kunst | Arts | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-018-9476-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011964333