The Financial Rewards of New Product Introductions in the Personal Computer Industry
Year of publication: |
2003
|
---|---|
Authors: | Bayus, Barry L. ; Erickson, Gary ; Jacobson, Robert |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 49.2003, 2, p. 197-210
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | new product introductions | firm value | personal computer industry | empirical analysis |
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