The Financial Rewards of New Product Introductions in the Personal Computer Industry
| Year of publication: |
2003
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|---|---|
| Authors: | Sayus, Barry L. ; Erickson, Gary ; Jacobson, Robert |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0025-1909, ZDB-ID 2063451. - Vol. 49.2003, 2, p. 197-210
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