The firm value and marketing intensity decision in conditions of financial constraint : a comparative study of the United States and Latin America
Walter Palomino-Tamayo, Juan Timana and Julio Cerviño
| Year of publication: |
2020
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|---|---|
| Authors: | Palomino-Tamayo, Walter ; Timaná de la Flor, Juan ; Cerviño, Julio |
| Published in: |
Journal of international marketing. - London : Sage Publishing, ISSN 1547-7215, ZDB-ID 2070132-9. - Vol. 28.2020, 3, p. 21-39
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| Subject: | financial constraint | firm performance | firm value | marketing intensity | USA | United States | Unternehmenserfolg | Firm performance | Unternehmenswert | Firm value | Lateinamerika | Latin America | Liquiditätsbeschränkung | Liquidity constraint |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1069031X20943533 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012308714